Branding
Branding
Branding
Bosveld wanted their branding to give their brand a crossover of a ranch brand but in the savanna. We took inspiration from the mighty wildebeest that migrate in their masses across the Serengeti, leaping across rivers in a spectacular display of strength. They can be considered as cousins of the mighty American bison often used in logos for cattle ranches.
Bosveld wanted their branding to give their brand a crossover of a ranch brand but in the savanna. We took inspiration from the mighty wildebeest that migrate in their masses across the Serengeti, leaping across rivers in a spectacular display of strength. They can be considered as cousins of the mighty American bison often used in logos for cattle ranches.
Bosveld wanted their branding to give their brand a crossover of a ranch brand but in the savanna. We took inspiration from the mighty wildebeest that migrate in their masses across the Serengeti, leaping across rivers in a spectacular display of strength. They can be considered as cousins of the mighty American bison often used in logos for cattle ranches.
Launch Campaign
Launch Campaign
Launch Campaign
Bosveld’s biltong is a raw, rugged beefy food that can be tough but delicious. Sticking to Bosveld’s “savanna cowboy” brand identity we came up with the “Brave Men Eat Biltong” slogan. We also played on various other food and drink brands and played on the fact that Biltong makes you tough and rugged.
Bosveld’s biltong is a raw, rugged beefy food that can be tough but delicious. Sticking to Bosveld’s “savanna cowboy” brand identity we came up with the “Brave Men Eat Biltong” slogan. We also played on various other food and drink brands and played on the fact that Biltong makes you tough and rugged.
Bosveld’s biltong is a raw, rugged beefy food that can be tough but delicious. Sticking to Bosveld’s “savanna cowboy” brand identity we came up with the “Brave Men Eat Biltong” slogan. We also played on various other food and drink brands and played on the fact that Biltong makes you tough and rugged.
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